All the components of our visual identity (logo, graphic identity, set design and website) were created by Juliette Nier, a student of the Graphic Design department at École Nationale Supérieure des Arts Décoratifs.
The main element of our logo, “Lu”, is the chemical symbol of element lutetium. Its two letters are stylized so as to represent a ship, such as the one on the coat of arms of the City of Paris: the “L” has the shape of its sail, while the “u” stands on its deck. Above the sail are two small triangles, inside which the figures 7 and 1 can be inscribed. Indeed, 71 is the atomic number of lutetium in the periodic table of the elements. Those triangles also refer to the backwards key on any video player. Indeed, athough scientific research moves forward fast, popular science enables the understanding of its latest developments by taking a few steps backwards!
Our graphic identity
The main colour used in our visual identity is a Venice blue, which is contrasted by a bright orange for secondary elements. This visual choice was made in accordance with the graphic identities of both ESPCI ParisTech and PSL Research University Paris. Text elements are coloured white, using an inventive typography which relies on the simultaneous use of both curved and angular lines. Lastly, the mosaics that adorn the walls of ESPCI are featured in the background of many elements of our visual identity. They were manufactured in the 1930s by the ceramicists Gentil and Bourdet. By paying homage to this very successful arts-science venture, we hope that our own project will be as fruitful!
Our studio is located on the second floor of building P, which stands in the middle of the courtyard of ESPCI Paris. Our room is shaped liked a rectangle having one of its corners cut off. We put this layout to good use in our set, by creating a wide blackboard that spans several walls. The walls are white and decorated with many varieties of the two triangles from our logo. A shelf brings a vertical component to the left of the set: made of white wooden planks and blue and orange bricks, it contains scientific books and chemical glassware. To the right of the set is the section of the board devoted to our photographic guest book. The centre of the board is decorated with pictures of Eiffel Towers found all over the scientific literature (see explanations and acknowledgements here), besides a few famous equations from physics and a chemical reaction.